We talk a lot about messaging.
We like use research and data to inform our practices. National Academy of Engineering has data to suggest some better engineering messages like….
Engineers make a world of difference.
Engineers turn ideas into reality.
As engineers we are very practiced at communicating data and facts, and making recommendations based on evidence.
But this communication style does not translate well when we are trying to explain the engineering profession to a group of students!
This post recently inspired us of other ways we can “flip the script” of engineering messages.
How about, instead of “Engineers are good at math and science.”