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Posted July 3, 2020

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Engineers of Tomorrow is a not-for-profit that is shaping the engineering narrative by telling better stories. 

The way we talk about engineering is still outdated and leads to confusion!

Here’s what we hear from the engineering community…

…we don’t have a pipeline problem.

…enrollment in engineering is at an all time high.

…we can’t find high quality talent.

…we need more women in engineering.

Who else is confused? 🤷

Listen.

It comes down to messaging.

What are the messages that kids are getting about engineering these days?

Are they any different that the ones that YOU got when you were a kid?

Nope.

We know. We asked!

SMART

BUILDING

PROBLEM

The 3 words that top the list when we ask kids questions like….What is engineering? What qualities or characteristics do you think an engineer needs? What do you think an engineer does?

Why is that?

Engineering messaging HAS. NOT. CHANGED.

There is NO mention of…

IMPACT

PEOPLE

CREATIVITY

Of course not!

Kids aren’t getting the full story. The BIG picture.

If we change the way we TALK about engineering, we can change perceptions.

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Here are 3 ways you can help today!

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four kids in the classroom

Help support Canadian kids’ educational experience by donating to Engineers of Tomorrow.

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Create hundreds of positive engineering experiences over the whole school year for a local class.

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Are you passionate about engineering? Want to share your story and become an engineering ambassador? Want to smash stereotypes and get kids curious about engineering?

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